Marketing Activation Manager
Roeselare, with a flexible hybrid working model
Passionate about food, marketing, and turning ideas into action? Do you enjoy combining customer insights, creativity, and commercial thinking? As Marketing Activation Manager at Paulig, you turn strategy into impactful marketing activations that help customers and brands grow.
Over Paulig Group
Paulig is a family-owned food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty; coffees and beverages, Tex Mex and spices, snacks, and plant-based choices. The company's brands are Paulig, Santa Maria, Risenta, Poco Loco and Zanuy.The company has 2300 passionate employees in 13 different countries working around the purpose “For a life full of flavour”.
Why Paulig?
Paulig is on a mission to build a new food culture that is good for people and the planet. They believe in empowering people, investing in development, and creating a workplace where everyone feels valued and included. You will be a part of a passionate, international team working as visionaries of the food industry. Paulig is home to continuous learning opportunities and is a dynamic workplace that has a strong future-oriented focus.
Team
You join the Regional Marketing team and report to the Head of Regional Marketing. You will work alongside 3 other Marketing Activation Managers, each with a regional or channel focus across the UK, France, Iberia, and Out of Home, as well as a graphic designer. Together, you work closely with Portfolio Management, Sales, Category Management, R&D and other teams across Europe to bring customer and market insights to life.
Functie
As Marketing Activation Manager, you turn customer and market insights into concrete marketing actions. You are not simply coordinating campaigns — you take ownership from insight and idea to activation and results. You work on new product launches, category growth initiatives, and customer activations. You stay close to the market through customer visits, store checks, and competitor analysis, identifying opportunities to strengthen customer and category growth.
Key Responsibilities
- Lead new product launches, relaunches, and optimization projects.
- Translate customer and market insights into impactful activations.
- Develop customer presentations and concept-selling stories.
- Coordinate projects across Marketing, Sales, R&D, Quality, and other teams.
- Analyze market and competitor data and evaluate performance.
- Identify opportunities for category growth and innovation.
- Support customer meetings, trade fairs, and international marketing projects.
Profiel
We are looking for a dynamic marketing professional who enjoys turning ideas into action and seeing them make an impact.
You recognize yourself in the following qualities:
- Proactive & entrepreneurial: you spot opportunities and make things happen.
- Commercial & analytical: you combine creativity and customer understanding with business thinking.
- Project driven & structured: you keep projects moving and set priorities.
- Connecting & communicative: you build strong relationships and get stakeholders on board.
Your Qualifications
- Master’s degree in marketing, Business, Economics, or a related field.
- 4+ years of experience in Marketing Activation, Trade Marketing, Category Marketing, or a similar role.
- Proven experience in Food, FMCG or Private Label, with a strong understanding of customers, categories, and market dynamics.
- Strong project and stakeholder management skills.
- Fluent in English; any additional language is an asset.
- Experience with market data & shopper analytics, Power BI or similar data tools is a plus.
Aanbod
Why join Paulig?
At Paulig, you get the opportunity to turn ideas into real market impact. You work in the intersection of Marketing, Sales, Customers, and Innovation, with the freedom to take ownership and make things happen.
- A dynamic environment where ideas quickly become real products and activations.
- High autonomy and ownership.
- The opportunity to work closely with customers and international teams.
- Growth opportunities and international exposure
- Competitive salary package including bonus.
Location
Based at Paulig’s office in Roeselare, with a flexible hybrid working model (3 days office / 2 days home). The role includes approximately 10–20 travel days per year for customer visits, trade fairs, and international team meetings.
Respond
Paulig exclusively outsourced the recruitment and selection for the Marketing Activation Manager to CeresRecruitment. For more information, please contact Nathalie Platevoet, who is available by phone on 0483/596798. More detailed information about the organization can be found at www.paulig.com. A personality questionnaire is part of the procedure.
